The Ring Keeper™ Story

It started in an operating theatre.

Every time Dr. Poppy scrubbed in, she had to slip off her rings - which led to anxiety “where did I put them?”

She searched for a solution. Ring holder necklaces existed, but they were flimsy, fussy, and frankly… a bit granny-like in aesthetics. Nothing she’d trust with her most precious jewellery:

So, being a Doer, she designed her own. The world’s finest Ring Keeper necklace: engineered to safely hold rings securely in seconds and crafted to look as good as the pieces it protects.

What began as one surgeon’s fix spread fast. Healthcare workers, athletes, chefs, even military personnel found themselves hooked. They all wanted the same thing: practical peace of mind - without sacrificing style.

Today, Pixie Wing is run by Poppy and her husband Sam from their base in New Zealand, with their baby Felix and pup Frankie at their side. Together, they’re building more than jewellery.

Pixie Wing is a community of doers. People who live hands-on, love deeply, and demand that practicality looks premium.

Pixie Wing's Purpose

We are a functional jewellery brand that puts purpose and beauty at the core of our creations. Designed for the doers, the Pixie Wing Ring Keeper™ allows you to be hands-on while taking your rings off, safely securing them close to your heart.

With 50,000 necklaces sold, we’ve kept over 100,000 rings safe worldwide. From painters in Prague to nurses in New York City, mums in Miami to athletes in Amsterdam, our jewellery exists for the full-hearted, not the faint of heart.

“After years of ring anxiety, I decided there had to be a better way.”

- Dr Poppy, Co-founder